Interactivity in South Korea I

By Da Ye Kim

Since most of the articles I found online about interactive media in South Korea were written in Korean, I would like to start with posting some youtube clips.



Interactive Advertisement/Promotion

Tesco (a.k.a. Home Plus) virtual market on the subway!


Korean Air, “It’s all about you” interactive promotion


It takes efforts to get your coke! But it’s worth it! 🙂  (click for the video)





The interactive wall asks you, “Do you think humans and apes can coexist on this planet?” Interactivity used to promote a film.


Just in case you are bored while waiting for the bus! Play with the “Interactive Bus Shelter” wall.


For a good cause 🙂


click here for more